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  • Writer's pictureGold Athletics

Giddings Cheer Fundraisers Stellar Off-Season Results with Gold Athletics: Tasty Treats & Tech

Springing into Success with Team Spirit: Cheerleading Fundraiser

As the season's cheers quieted down, the Giddings Cheerleading squad was nowhere near taking a break. Led by the dynamic Cote Schacherl, the team embarked on a robust off-season fundraising campaign, not only meeting but soaring past their initial goals. Their chosen battlefield? The aromatic and irresistible world of pretzels and waffles. This case study delves into their strategic execution using the Gold Athletics app and how they turned snacks into cheer gear, illustrating a perfect blend of planning and team spirit.



The Power of Digital Tools and Tempting Treats: Dynamic Fundraising

Starting on April 15th, the 11 dedicated cheerleaders from Giddings High utilized the Gold Athletics app for just a few weeks to spearhead their fundraising efforts. Their digital campaign was robust, sending out a whopping 701 emails that successfully engaged 110 supporters. Through their personalized campaign pages, they showcased their goals and the delicious products offered, ensuring their message was both appealing and effective.

The lineup of products featured everything from the "Keep Calm and Pretzel On" packs to the delectable "Liege Belgian Waffle." Not only did the pretzels and discount offers catch supporters' eyes, but they also opened their wallets, with the team achieving an average purchase value of $52.58 per supporter. Impressively, the variety of pretzels and waffles sold contributed significantly to their fundraising efforts, each product adding a substantial chunk to the total raised.


Cheer Fundraiser Strategy: Closer Look at Top-Selling Items

The fundraiser's strategy was clear: offer a diverse range of high-quality, appealing snacks that people would enjoy while supporting a local team. The "Pretzel Bites" and "Liege Belgian Waffle" emerged as crowd favorites, with 48 and 51 units sold. The detailed breakdown of sales shows a thoughtful selection that catered to varied tastes and preferences, helping to maximize the reach and impact of their campaign.

Celebrating with Rewards: A Token of Appreciation

Gold Athletics believes in rewarding participant effort as much as achievement. Cheerleader’s hard work was recognized with custom slides, Nike short sleeve shirts, and Nike brasilia backpacks, all embroidered with the Giddings logo. These rewards not only served as a token of appreciation but also as a lasting reminder of what their dedication to teamwork can accomplish.


Blueprint for Cheer Fundraising Success

The Giddings Cheerleading team’s off-season fundraiser is a testament to what can be achieved with a well-orchestrated plan and the right digital tools. By leveraging the capabilities of the Gold Athletics app, they managed to exceed their financial goals and strengthen their team spirit. This case study serves as inspiration for other teams looking to engage in effective fundraising, demonstrating that with the right mix of products, promotion, and passion, success is just a campaign away.


For other teams aiming to replicate Giddings Cheerleading’s success, remember the key ingredients: a diverse product mix, robust use of digital fundraising tools, and a clear communication strategy. Let’s take a page from their playbook and turn your next fundraiser into a cheer-worthy success!




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