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Softball Team Hits Cookie Sales Out of The Park Reaching $25,343. Can they do it again in 2024?

Spring Softball Fundraiser had a Sweet Victory: Baking Success with Saranac Lake and Gold Athletics’ Fundraising Coach Bob White

Last year, in the heart of Saranac Lake, amidst the cheers and the clash of bats, a different kind of strategy was cooking up success for the local softball team. Under the guidance of Fundraising Coach Bob White, the team embarked on a journey that was about to set a new benchmark in the world of sports fundraising. The Saranac Lake Softball Cookie Dough Fundraiser of 2023 was not just a campaign; it became a story of ambition, teamwork, and a testament to the power of community support, all woven together by the innovative approach of Gold Athletics.


Now, the question is: can they repeat their success again in 2024?



Saranac Lake Softball Team celebrates their win with a group photo
Saranac Lake Softball Seniors

The Recipe for Softball Fundraiser Success: Gold Athletics & Coach Bob White's Master Plan


March 16 to April 9, 2023, marked a pivotal period for the Saranac Lake Softball Team. With a bold goal of $25,000 in their sights, the team, consisting of 48 passionate players, embarked on a cookie dough selling spree that was nothing short of spectacular. Spearheaded by the seasoned expertise of Fundraising Coach Bob White and the unparalleled support from Gold Athletics, the campaign was designed to hit it out of the park - and that it did, amassing an impressive $25,343.23 in sales.


What set this fundraiser apart was not just the ambitious goal but the meticulous strategy and execution behind it. Coach White and Gold Athletics mapped out a plan that capitalized on the team's strengths, the community's love for cookie dough, and an innovative use of the Gold Athletics app to track sales and engage supporters. The app not only facilitated a smooth transaction process but also fostered a sense of competition and camaraderie among the team members.



A Dough-ful of Support: Community Engagement and Team Effort for Spring Softball Fundraiser

Key to the fundraiser's success was the overwhelming support from the Saranac Lake community. With 424 supporters stepping up to the plate, the average purchase value hit a sweet spot at $59.77, with an average of 1.23 units sold per transaction. This level of engagement underscored the community's commitment to their local sports teams and their belief in the cause.



Saranac Lake Softball Pitcher


The success story of the Saranac Lake Softball Team is a shining example of how a well-orchestrated fundraising effort, coupled with the right tools and leadership, can achieve remarkable results. Gold Athletics played a pivotal role in providing both the platform and the strategic guidance that propelled this campaign to exceed its goals.


Sweet Rewards: Celebrating Achievements with Gold Athletics Prizes & GEar


The icing on the cake, or rather, the cookie, was the array of prizes and rewards that participants received, courtesy of Gold Athletics prize structure. Recognizing the hard work and dedication of each team member ensures their efforts were met with more than just a pat on the back. Prizes ranged from custom sports apparel to duffels with their team branding, adding an extra layer of excitement and motivation for the Saranac Lake Softball team members. These incentives not only celebrated the girls achievements but also showcased Gold Athletics' commitment to appreciating and incentivizing the efforts of young athletes.

Saranac Lake Softball Gear Rewards and Custom Prizes
Saranac Lake Softball Gear Rewards and Custom Prizes

In the end, the Saranac Lake Softball Cookie Dough Fundraiser stands as a beacon of how traditional fundraising can be transformed into an engaging, successful, and rewarding experience. With the strategic insights of Coach Bob White and the innovative support of Gold Athletics, the team not only met their financial goal but also united a community, celebrated teamwork, and baked a batch of unforgettable memories.


As we look forward to more inspiring stories of success, it's clear that with the right ingredients, any team can achieve their fundraising goals. Gold Athletics remains at the forefront of turning those aspirations into realities, proving once again that in the world of sports fundraising, they are the real MVPs.


Saranac Lake Softball, Cookie Dough Fundraiser, Gold Athletics, Fundraising Coach Bob White, sports fundraising success.

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