25 Years of Dominance: How Chelmsford Football Raised $41,800 with Gold Athletics—Again

Chelmsford Football has done it again–crushing another record-breaking season with Gold Athletics. For 25 straight years, this Massachusetts powerhouse has run a Gold Card fundraiser, and this past season, they raised an astounding $41,800.

Think you’re team can’t do the same? Think again. Here’s how Chelmsford keeps on winning–on and off the field. Interested in running a Gold Card fundraiser? Click here to start.

FUNDRAISER SHOUTOUT

When it comes to fundraisers that work, Chelmsford Football doesn’t mess around. They’ve trusted the Gold Card for 25 straight seasons—and for good reason. This tried-and-true discount card is packed with local deals from restaurants, shops, and services the community already loves. Supporters get real value. The team brings in real dollars. It’s a win-win, every year.

Chelmsford chose the Gold Card fundraiser again this season which they ran for three weeks because it’s simple, profitable, and built for repeat success. The goal? Raise enough to fund new team gear, cover travel expenses, and invest in off-season training—without overloading parents or players with complex selling strategies.

That’s where Gold Athletics' expertise comes in. Their team helped organize the fundraiser, customize the cards for Chelmsford’s community supporters, and equip the players with both physical cards and digital tools through the Gold Athletics app. From logistics to motivation, Gold Athletics made the process seamless—so the team could focus on results.

DRIVING SUCCESS WITH THE GOLD ATHLETICS APP

Old-school grind met next-gen tech—and Chelmsford Football reaped the rewards. While the Gold Card fundraiser has been a community favorite for decades, this season the team tapped into the Gold Athletics app to take things to the next level.

From day one, players hit the ground running with app-generated personal links for social sharing, allowing them to reach friends, family, and alumni across the country. No door-to-door. No guessing. Just smart fundraising at their fingertips.

Key features that drove results:

✅ Built-in social sharing tools (text, email, and social media)

✅ Live tracking dashboards for players and coaches

✅ Team leaderboard to fuel competition

✅ Instant updates on sales performance

✅ Custom goal-setting tools

Bottom line: the Gold Athletics app didn’t just help the team sell—it helped them win.

PRIZES, REWARDS & RECOGNITION

Coach George Peterson doesn’t leave fundraising to chance—he runs the program like he runs their practices: with purpose, intensity, and execution. That’s the real key to their long-term success.

Every season follows a proven structure, powered by Gold Athletics’ strategic model:

• Pre-Blitz Meeting: Coaches prep players on goals, expectations, and how to sell with confidence.

• Official Kickoff: Gold Athletics reps bring the energy and equip the team with tools, prizes, and motivation to launch the campaign strong.

• Final Blitz: A high-intensity push to close out the fundraiser, drive final sales, and crush the team goal.

  
  

This system creates urgency, momentum, and accountability—and it works.

But structure alone isn’t enough. Chelmsford’s coaching staff plays a huge role in setting the tone. Year after year, they step up—not just on the field, but off it. They promote the fundraiser actively, recognize top performers, and make sure every player understands that selling is part of building a championship culture.

And behind the scenes? An incredibly supportive community that rallies around the team year after year. Local businesses look forward to being featured on the Gold Card. Families are eager to buy. That kind of loyalty doesn’t happen overnight—but Chelmsford’s consistency has earned it.

Gold Athletics provides the system—but it’s the team, coaches, and community that turn it into something special.

RESULTS & IMPACT

When the dust settled, Chelmsford Football raised an incredible $41,800—yet again proving why they’re one of the most consistent, high-performing fundraising programs in the state.

Led by a squad of 97 dedicated players, the team rallied 1,067 total supporters through the Gold Athletics platform—tapping into alumni, family, and community networks both locally and nationwide.

🔥 Top Performers:

• Leif Davis – $1,000

• Zachary Rau – $1,000

• Brady Mahoney – $925

  
  

These standout sellers didn’t just hit their targets—they set the tone for the entire team. Fueled by friendly competition and real-time tracking through the Gold Athletics app, players stayed locked in from kickoff to final blitz.

The funds raised will go a long way toward supporting the team this season. The results speak for themselves: with a strong system, the right support, and players who buy in, Chelmsford Football continues to raise the bar—season after season.

Chelmsford Football isn’t just raising money—they’re building a legacy. With 97 players stepping up, over 1,000 supporters rallying behind them, and nearly $42,000 raised through their signature Gold Card fundraiser, the Lions once again proved what’s possible when preparation meets execution.

Their partnership with Gold Athletics continues to be a game-changer, providing the tools, structure, and support needed to maximize results without draining coaches’ time or energy. From the app to the kickoff strategy to the prize incentives, every piece of the program is designed to help teams win—on and off the field.

Whether you’re a first-time fundraiser or a seasoned vet, Chelmsford’s success story shows what’s possible when you run a system the right way. Ready to launch your own fundraiser? Click here to start today.