New Year, New Goals: How to Set Your Team Up for a Record-Breaking Fundraising Season

Ring in the Season with a Winning Game Plan

The calendar has flipped, the air is buzzing with resolutions, and your team is gearing up for a new season. But before the first whistle blows, there's one play that can define your entire year: a strong, strategic start to your fundraising game plan.

At Gold Athletics, we’ve seen it time and time again—teams that hit the ground running in January build unstoppable momentum. With the GA App, clear goal-setting, and smart planning, the path to a record-breaking fundraising season is right at your fingertips.

This isn’t just about raising money—it’s about building culture, leadership, and buy-in from day one. Here’s how to make it happen.

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Goal-Setting: The First Step to Fundraising Greatness

It’s not enough to say, “Let’s fundraise.” Winning teams set real goals—and they don’t keep them vague. In the GA App, we can input clear financial targets, participation benchmarks, and deadlines, all while tracking progress in real time.

Whether you're aiming for new uniforms, travel expenses, or upgraded gear, naming your goals gives your team purpose. In the GA App, each athlete sees the impact of their efforts—every share, every sale, every dollar inching closer to the prize. That kind of visibility isn’t just motivating—it’s a game-changer.

Pro tip: Involve your athletes in goal-setting. When the whole team understands why they’re fundraising, they’ll care more about how they get there.

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Plan to Win: Use the GA App to Map It Out

Success doesn’t come from winging it—it comes from preparation. Coaches can use the Gold Athletics App to set dates, send messages, assign individual fundraising goals, and automate reminders.

With pre-season meetings and app tutorials, teams hit the ground fully prepared. The platform also allows for instant communication. In just a few taps, everyone’s aligned, accountable, and in sync. Think of it as your virtual fundraising playbook.

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Start Strong: Build Early-Season Momentum

The best teams treat January like game time, not pre-season. Why wait for spring when you can build energy now? Launching your fundraiser early sets the tone and creates urgency. Plus, it gives athletes more time to share their link, follow up with supporters, and rack up sales.

Gold Athletics recommends an in-person kickoff, two week selling period, and a final blitz day all run through the GA App. Within 72 hours, most top teams see over 70% athlete engagement—and the sales start pouring in.

It’s all about that early lift. When your team sees quick wins, motivation skyrockets.

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Prizes & Incentives: Fuel the Fire

Nothing lights a fire like rewards—and Gold Athletics knows it.

From exclusive merch and gift cards to wireless headphones, incentives turn fundraising into friendly competition. Teams that pair goal-setting with personalized rewards often outperform those who don’t. Why? Because recognition matters.

Even better: leaders can use the GA App to highlight top performers in real-time. That spotlight creates a ripple effect, driving more engagement across the board.

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This Is the Season to Break Records

A new year brings new chances—and there’s no better time to set your team up for fundraising success. With clear goals, smart planning through the Gold Athletics App, and a powerful launch strategy, your team won’t just meet expectations—you’ll blow them out of the water.

Make January count. Lead with intention. And let Gold Athletics guide your team toward its best season yet. Click here to connect!

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