Shen Soccer Strikes Gold: Boys & Girls Teams Crush Goals with Cards + Donations
- Gold Athletics
- Nov 14
- 3 min read
Dual-Team, Double Fundraiser, One Massive Win
It wasn’t just goals being scored on the field this fall—Shen Boys and Girls Soccer programs put up record-breaking numbers off the field, too. With a dynamic Gold Cards + Donations fundraiser powered by Gold Athletics, both teams rallied to raise way over $50,000 combined, making a bold statement about what teamwork, community, and a little competitive fire can do.
Led by our Director of Sales in New York, John Rudick, Shen Soccer was motivated to surpass its goals. From the moment the first email went out, the teams were all in—and the results speak for themselves.
Cards in Hand, Donors on Deck: Shen’s Two-Pronged Fundraising Attack
The hybrid Gold Athletics' Cards + Donations fundraiser brought the best of both worlds: high-value savings cards that supporters loved, paired with fast and flexible online donation tools.
Led by 87 players, the boys' team activated 2,111 emails and drew support from 554 donors. The girls' team surged past expectations, receiving 932 supporters. With 3,363 emails sent and 84 players going full throttle, they set the tone with unmatched energy and hustle.
Gold Athletics App = Game-Changer for Shen Soccer
The Gold Athletics app was the key player behind the scenes. Players used it to send emails, track progress, and share links with family and friends—everything streamlined, all in one place. The clean interface and easy-to-use tools helped players stay focused on their goals without getting bogged down in logistics.
More importantly, the app gave coaches and parents peace of mind. Everything from participation stats to prize tracking was right at their fingertips, creating a fundraising campaign that ran with championship-level efficiency.
Win the Day, Earn the Gear: Shen’s Prize Play
Gold Athletics doesn’t just reward effort—it fuels it. Both Shen teams were fired up by the chance to earn top-tier prizes.
This year's prizes were next-level: a Nike Backpack, plus a Relentless Jacket and Relentless Pants set. These weren’t just giveaways—they were symbols of commitment, hustle, and pride.
From rookies to veterans, players had something to chase beyond just the fundraising goals. And with gear this fresh, it was clear: Shen Soccer doesn’t just play hard—they look good doing it.
Shen Soccer Delivers — Way Over $50,000 Raised, 100% Participation
Shen Soccer crushed expectations with 100% participation from all 171 players. The teams received donations from 1,500 supporters by sending over 5,400 emails, which proved just how powerful a team-wide effort can be.
It was more than just a fundraiser; it became a program-wide movement—driven by athlete ownership, community backing, and coach support. Rudick described how the fundraiser became a program-wide movement for the girls' team, sharing, “The girls team likes to break down into small teams to have fun with the fundraiser with [the] winning team earning ice cream or Starbucks. It encourages a winning attitude and helping each other with a common goal instead of penalizing anyone that is struggling.”
With Gold Athletics streamlining the process, Shen Soccer turned hustle into impact to set a new fundraising standard.
Shen Soccer’s Fundraising Formula = Gold Athletics
This wasn’t luck—it was leadership, hustle, and the right tools. With Gold Athletics streamlining the process, Shen Soccer raised big, kept it simple, and got every athlete involved. The Cards + Donations model delivered results without the stress.
Want similar results for your program? Team up with Gold Athletics and turn fundraising into a win.